The Knowledge of Document Design and Desktop Publishing

After haing the tutorial 6 of IPD, I deeply reconize the knowledge of document design and desktop publishing. Both document design and desktop publishing commonly use the tools including image manipulation, graphic creation and page layout.

The Type Style of Desktop Publishing:
(1) Style options include bold, italic and underline
(2) Bold type is usually used for subheads
(3) Italic is used to express emphasis, irony or humor
(4) Underling text add emphasis or draw the readers' attention

One of the important elements that I need to highly mention that is "Typography".
Typography has generally divided into two types of elements:

• Serif Type
  - Times New Roman and Courier are typical serif types
  - Connects to a classical, traditional presentation style
  - Often used in passage text for higher efficiency in reading

• San Serif Type
  - Arial and Impact are typical san-serif types
  - Connects to a modern, contemporary presentation style
  - Often used in headline for better aesthetic merit

Color Scheme and Photo Illustration also have the elements that need to be careful:

1. RGB stands for Red, Green and Blue; they are used to communicate colors on a computer screen.
2. CYMK stands for Cyan, Yellow, Magenta and Black; they are used to communicate colores in off-set printing.
3. Pantone color is a single color matching scheme usually to communicate special colors such as metallic.
4. Appropriate use of photo illustration helps supplement the text.
5. DPI (Dot Per Inch) - Approx 150 - 200 DPI for newspape, 300 DPI for magazine and 72 DPI for web-site.

I would like to add a web-link which can fully describe the knowledge of document design and desktop publishing.

http://www.brandhk.gov.hk/ (The link of the brand Hong Kong)