Advertising on internet

Has anybody seen the Spider-man 3 movie? The Spider-man 3 movie has a lot of 3D visual animation design and sound effect. According to the official web-site, the manufacture of Sony Pictures would like to promote their high definition of DVDs into the international market after a month. The fature and the design of web-site on internet has fully matched what Kress & van Leeuwan mentioned in the article about the information value.

According to Kress & van Leeuwan, "Placing one kind of element on the left, and another, perhaps contrasting element, on the right, the elements on the left are presented as Given, and the elements on the right as New (Kress & van Leeuwan, 1998, 189)." Given means that it is truly presented as something the reader already knows, as a familiar and agreed departure point for the message. New means that it is truly presented as something which is not yet known to reader.

The Spider-man advertising on internet surely identifies the theory of information value. Firstly, the Spider-man placing on the left side of the page is to show the posture of Spider-man. That shows all of the readers feature of real Spider-man. Secondly, the brand new of DVDs with different version has deeply showed the unexpected or unspecified scene and dialogue which have never showed in movie. Eventually, the advertising had divided into two messages on left and right side of page.

According to Kress, "One is obvious to anyone who looks at a computer screen: the visual is there, and the possibilities even of producing written text focus on visual aspects- font-types much more so than did the former technology of typewriters and typesetting (Kress, 1997, P.56)." Most of the audiences would like to enjoy the internet media more than the traditional media because of the interaction. By looking at the screen and clicking the mouse, the users and the audiences would tend to an "F" shape pattern as I mentioned before.

References:

Kress, G 1997, "Visual and Verbal modes of representation in electronically mediated communication: the potentials fo new forms of text" in Snyder, Ilana (ed.) 1997, Page to screen: taking literacy into the electronic era, Allen & Unwin, St Leonards, Chapter 3, pp.53-79)

Kress, G & van Leeuwen, T 1998, "Front pages: (the critical) analysis of newspaper layout", in Bell, Allan & Garrett, Peter (eds.) 1998, Approaches to media discourse, Blackwell. Oxford, Chapter 7, pp.186-219