I think style guide is to determine the standards and guidelines for an organisation's publications. A style guide is also a reference document that can be included rules and suggestion for writing style and document presentation.
- Rules: Non - negotiables
- Suggestions: Negotiables
There are 4 possible main reasons why a style guide is useful.
Firstly, it is to ensure that documents confrom to corporate image and policy including legal requirements. Secondly, it is to inform new writers and editors of existing style and presentation decisions and solutions. Thirdly, it is to improve consistency within and among documents. Finally, it is to remind the writer of style decisions for each different project.
The cover page has to achieve the 3 elements including Balance, Contrast and Consistency.Magazine Title:
- "PEOPLE" is the logo of the publication which readers recongnize the magazine.
- The logo of "PEOPLE" takes up one-third of the page length in order to achieve immediate recognition.
Feature Headline:
- "FROM METH ADDICT TO MOM" is the feature headline of the front page magazine.
- The feature headline entirely uses less then 6 words in order to achieve bigger respective font-size.
- The headline also needs to make association with key visual to achieve higher recognition.
Key Visual:
- The biggest attraction of the magazine cover is Battling Meth
- The key visual of the magazine has to achieve visual impact
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