2008年8月19日 星期二

The last tutorial lesson of IPD

Time likes an arrow, I entirely finished all the tutorial lessones and the work shops within two months. Therefore, I would like to thank for my lecturer, Mr.Stuart Hanies, and my tutor, Mr.ken Chau. During the time with the lecturer and the tutor, I have strongly expanded my knowledge of Issues in Publication and Design including analysis newspaper layout, interplay of words and pictures and trend in Publishing / Media Issues.

First of all, the publication and media issues have generally divided into three major part of elements. The first major part of elements is "Managing a Publication". The second major part of elements is "Typical Print Production Workflow". The last major part of elements is "Trends in Publishing". I would like to summarize all the elements.



Managing a Publication: (First Element)

Editorial Team:

Chief Editor:
  • Manage the publication's running and operation

  • Formulate editorial objectives in achieving the goals


Editor / Reporter:

  • Responsible for writing up stories and generating ideas

  • Investigate news stories on the scene

  • Conduct interview with relevant parties

Photographer:

  • Assigned to take photos of news scene


Production Team:

Production Manager:

  • Manage the publication's quality aspects

Graphic Designer:

  • Design appropriate graphics to enhance the reading experience

  • Edit photos taken by photopraphers

  • Proof-read written articles


Typical Print Production Workflow: (Second Element)



Pre-press:

  • Distributing text of stories into columns in order to enhacne readability (A full-size of newspapers have 7 texts columns)

  • Insert graphics and pictures on the page to bring stronger message to stories

  • Output the laid-out pages into color separation films

  • Color-proof or blue print are produced

Press:

  • Press is the process of printing publication into copies through application of ink

  • Offset printing is the most common printing method

  • Red, Yellow, Blue and Black are the main offset printing color


Post-Press:

  • After the printing process, the publication needs lamination, trimming and binding to form a publication

  • Trimming is done on a printed page to achieve the desired page size


Trends in Publication: (Third Element)



Digital Printing:

  • Digital printing is a new technology closely pursued by key printer manufacturers in recent years

  • It is a technology that could produce offset level resolution and scale without the need to produce color-separation films

I deeply recognize what the publication and media issues are after the last tutorial lesson. I truly apply to the different kinds of media. Finally, I am so glad to have the knowledge for me to explore the additional professional information and knowledge.

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